McDonalds & FIFA World Cup 2022 

The world’s biggest treat celebrating the world’s biggest game seems like the perfect match. This global visual identity system for McDonalds brings impact and volume at the campaign level, and allows for each unique market to express themselves at the local level. Win win.







    
      
       
          
Deliverables
Visual Identity System
Brand Guideline
Animation
Social
TVC Endstate
Merch/Swag
Role
Creative Director

Team
Danny D’Arcy (Strategy)
Tyler Brooks (CD)
Daphne Huang
Jhomy
Hannah Steinberg
Georgiana Ng

Agency
Turner Duckworth

Client
McDonalds

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