Coors Banquet Heritage packaging
The heritage program began over a decade ago, and each year Banquet celebrates with promotional packaging, which runs through the summer. We uncovered marks and elements that spanned 140 years of the brands history, and reintroduced them in a new way.
Deliverables
Primary packaging
Secondary packaging
Recrafting of archival brand marks
Primary packaging
Secondary packaging
Recrafting of archival brand marks
Role
Design Director
Team
Hollis Callas
Nicole Jordan
Danny Thompson
Agency
Turner Duckworth
Client
MillerCoors
Design Director
Team
Hollis Callas
Nicole Jordan
Danny Thompson
Agency
Turner Duckworth
Client
MillerCoors